Resources

Responsible B2B prospecting checklist

A checklist to structure targeted, professional prospecting with opt-out awareness.

Operational resource

Before launching a prototype

Use this resource before a workshop or first prototype. It clarifies inputs, outputs, risks and success criteria.

Use this resource with Optimization Pilot

How to use it

  1. describe the context
  2. list useful data
  3. identify exceptions
  4. name the validation owner
  5. define one first success indicator

Sections to prepare

Target and exclusions

Data source

Useful personalization

Limited follow-ups

Opt-out and tracking

Frequently asked questions

Do we need to fill everything?

No. Unknown areas help prepare the scoping questions.

Are answers stored?

No, unless you voluntarily send a request through the form.

Optimization Pilot Assistant